How to do Social Media Competitor Analysis

Are you wondering why your competitors are gaining more eyeballs on social media than you?

Is social selling your agenda but your strategy hasn’t shown desired results?

Well, you are not alone. That’s when you need to start looking at social media competitor analysis seriously because a deep understanding of your strengths and weaknesses versus your competitors’ helps you maximize your potential and fill the gaps.

Social media is an evolution. Every day there are millions of mentions and conversation across multiple platforms. So how are you going to monitor your presence vs your competition. This is where a social media monitoring tool could come to your rescue.


7 Reasons Why You Can’t Ignore Social Media Monitoring

Key reasons for using a social media monitoring tool

Are you still assessing your online reputation with vanilla metrics like followers, likes, RTs and +1d’s? Well, if you haven’t yet considered monitoring your social media strategy using a tool you might be missing out the key metrics around your efforts and time invested.  Here are some potential reasons...

Optimize your Social Media Monitoring with Demographic Analysis

demographicSocial media is global and it’s presence is enormous. As of January 2014, Twitter has about 241 million average active monthly users, Facebook has 1.23 billion users and LinkedIn has every possible large and small enterprise on it. With such a blur of tweets, mentions and posts, how do you  cut the clutter to understand your target markets. What you need is an advanced...

Monitoring Twitter & Facebook for Hashtags, Keywords & Twitter Handles

The Webfluenz  social media monitoring and management system allows you to schedule & publish social updates, get analytics around your profiles and view live feeds.

We have now enhanced our tool to enable you to track how competition is engaging on social platforms- Facebook & Twitter, monitor hashtags & keywords that matter to your brand or industry, and keep a track of customer feedback/complains.

Besides, when you want to reach out to a potential...

Social Media Campaign Analysis of BJP vs AAP vs Congress- Infographics

The run up to the 2014 elections in India has witnessed social media as the new norm for political campaigning.  Far from the traditional means of reaching out to the masses, the three political parties Bharatiya Janata Party (BJP), Indian National Congress and Aam Aadmi Party (AAP) have made efforts to reach potential voters with multiple social media campaigns.

BJP and AAP have been the most active parties on social media and have used all possible platforms including Twitter, Facebook, YouTube, Forrums, News and more, to target their audiences. In fact, our analysis with the help of Webfluenz social media monitoring tool, shows that though AAP...

Social Media Marketing Predictions & Trends for 2014

Attribution License, Johan Larsson on Flickr via everystockphoto
Attribution License, Johan Larsson on Flickr via everystockphoto

Top New Year’s Resolutions 2014

Is ‘losing weight’ a part of your new year’s resolution? Well, like every year, it is for a large social media audiences in 2014 too. In fact, the shift hasn’t been much. Yet conversations around new year’s resolutions have been dramatic with questions around what resolutions are, why they are made and that people should move beyond them to adapt a system for change rather than making self promises that break every year.

But based on a study via Webfluenz system, we figured out that this year many people moved on to...

How to Use Sentiment Analysis to Improve Your Business?

Sentiment analysis has been lately a hot topic of debate among the social media professionals. The accuracy, the methodology of implementing and it’s practical usage, all have been discussed with different perceptions. Let’s take a quick look at why and how sentiment analysis can help your businesses grow.

Why Sentiment Analysis?

sentiment analysis

Social Media Competitive Analysis: The Nike – Adidas – Puma Showdown

The battle of the sports brands is online and probably, it was never bigger than this!

Why? You know how face offs between sports teams are epic? These brands sponsor those teams. And not just that. Put together, they had 875 thousand social media mentions last month. That’s almost 2,500 mentions an hour. Even if one is not familiar with social media analysis or terminology, that many people talking about one thing, in one hour,  no matter what it is, is hard to ignore.

Webfluenz monitors social media buzz on Nike, Adidas & Puma constantly from across the channels and real time web- you can take a look at the analysis too! It’s part...

How to Cross-Post On Social Media With Webfluenz Share Mention

Does your social media marketing strategy involve cross-sharing social updates across multiple platforms?

1How many times have you wished you had ’Google+ this tweet’ button or ‘tweet this Facebook post’ or ‘Google + this vimeo video’…and, then either had to go through the hassle of connecting your social accounts to different networks or visit each individually?